Rob has been a Mac admin since beginning his career at Sheridan College in 2000, although you could add a few more years as a power user prior to that. While at Sheridan, he helped develop some software to automate system imaging, and spoke at Macworld in 2006 on the topic. In 2008, he left Sheridan to join Apple Canada as a Systems Engineer covering the Higher Education marketplace in Ontario. At Apple, he specialized in Systems Imaging, and FCPX, and was on the team recording and publishing the sessions at WWDC from 2011 - 2015. In the spring of 2017 he returned to the Sheridan Mactech team to jump back in to maintaining Macs in lab environments.